A.Q.U.A.® is a web-based platform, where you, as a business owner, advisor or third party user, can measure and monitor the illiquid asset from period-to-period for better strategic consulting and financial planning decisions.  

With A.Q.U.A® you can:

• Calculate fundamental value of privately-held or publicly-traded going-concern companies.
• Calculate Cost of Capital
• Measure Value Drivers (components of benefits and risk)
• Track business value and Value Drivers over time.

Know your business value... Know your business risk.